Fender - Innovative Technology Implementation

The Ask: Identify a company that would benefit from a new innovative technology integration and create a slide deck pitching the idea.

The Opportunity: We conducted market research with Fender Play users to better understand user experience. We found that while the platform was great for beginners, more advanced guitarists wanted more personalization.

The Solution: We proposed Intelligent Automation (AI) integration for Fender. By partnering with Spotify’s existing presence in the music community, Fender Play would have the opportunity to offer more personalized playlists for learning. The presentation includes our prototype and justifications for integrating specific features.

The Team:

Ryan Dotter

Matthew Jackson

Silvia Gianfreda

Emma Tamburrini

Jenny Murphy