Kinsale Mead Digital Marketing Strategy

The Ask: Create a digital marketing strategy that will increase brand awareness, boost sales and engagement using digital marketing best practices.

The Process: Identify target audience and create comprehensive personas. Establish key objectives for the campaign and create core messages that would elevate brand awareness and communicate the values of Kinsale Mead.

The Solution: We developed a comprehensive strategy for Kinsale Mead. Includes: market analysis, competitor analysis, consumer personas, key messages, examples of content, email marketing, social media strategy, and influencer and referral marketing.

The Team

Ryan Dotter

Matthew Jackson

Fernando Chong

Peter Killalea

Sanam Khurana

James Kehoe

Ananya Sharma

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Fender - Innovative Technology Implementation

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Gym Shark - Consumer Behavior