Advertising - Enterprise Ireland Pitch Deck

The Ask: Pitch a creative solution for advertising Enterprise Ireland’s Climate Action Fund. Present the presentation to Enterprise Ireland and their existing advertising agency.

The Challenge: Come up with a creative strategy that would raise awareness in both B2B and B2C while also providing a clear call to action. We established roles and worked as a team to create a compelling idea backed by research and marketing best practices. At the heart of this campaign we wanted to close the behavior-intention gap and create a clear plan of action for our audience to avail of Enterprise’s Climate Action Fund.

The Solution: Design a digital and physical campaign which generates awareness and engagement using the popular ‘what3words’ and Typeform integration. The foundation of our idea was inspired by Ireland’s gorgeous greenery and the strength of its native oak trees . This was a two part campaign that was intended to be implemented over the course of four weeks. We presented our solution to Enterprise Ireland and received an honorable mention for our idea and our presentation.

The Team

Ryan Dotter - Project Manager

Matthew Jackson - Creative / Idea / Graphic Design

Micheal Conroy - Strategy

Ananya Sharma - Media Planning

Seika Kawabe- Media Planning

Celia Zhang- Research

Armaan Malik - KPI’s