About me

Motivators

I thrive on creativity, impact, and curiosity. I love crafting campaigns that capture attention, tell a story, and make a real difference.

Building and maintaining strong relationships with clients is just as exciting, whether it’s guiding a strategy, coordinating a campaign, or delivering results they can see and feel.

Marketing and communications are always evolving, and I enjoy staying ahead of trends, testing new ideas, and capturing inspiration whenever it strikes.

During my Master’s in Marketing, I fell down the branded entertainment rabbit hole. What started as an appreciation for Super Bowl commercials quickly turned into a genuine fascination with how brands use entertainment to connect with audiences.

I look to agencies like The Martin Agency, Ogilvy, Mojo Supermarket, MullenLowe, and Mother for their fresh, engaging, and often humorous work. I love this corner of advertising so much that I spent four months exploring it in my dissertation, focusing on consumer attitudes, agency approaches, and the trends shaping how branded entertainment is being adopted across industries.

Likes + Interests

Traveling and living in new places has fueled my curiosity and love for cultural experiences both personally and professionally. My time in Dublin taught me more academically and socially than I ever could have anticipated. Next up on the bucket list is Japan.

Skiing and running are my favorite sports though my skills do not extend much beyond those. I am a devoted coffee drinker and occasional tea enthusiast. I enjoy reading and have recently jumped into the world of audiobooks. Music is a big part of my life though I will spare you my Spotify Wrapped since it embarrassingly features a lot of Van Morrison and Olivia Dean.